Project Charm Typography

The idea came about from wanting a typography for the project using the "Lobster" type face. The client also wanted to involve musical symbols in the final design so I devised a simple logo using a Bass clef as it appears to be half of a heart.

As I continued to sketch in Photoshop I added a flourish which morphed into a musical staff. The design supported the idea of having a love and passion for music which supported the brand's identity. The owners of CHI have a profound passion for modern underground Japanese music which extends into the realms of Visual Kei and Alt-Idols.

Once the basis for the design was established I worked collaboratively with the client in determining colors and outlines which would later establish the Project: Charm brand identity. During this prototyping phase I developed the idea of adding a "monster" element to the design which would relate back to the flagship CHI brand. As the overall design shifted I redrew the musical staff to be more dynamic, and added a little star flourish to the "Project:" line which build on to the idea of "Idol".

The finalized design featured a flourish of Japanese which the client decided not to utilize. I felt the addition further gave the overall design more of a Japanese pop/punk aesthetic. Overall the relaxed pastel colors juxtaposed with a "monsterized" element give a great look into the world of Alt-idols.

Of course I couldn't talk about a new musical genre without providing some examples: